Raising the AI Bar: Three Airline Tech Innovations Reshaping Travel in 2025

The commercial aviation industry has entered a defining phase in its digital transformation, with artificial intelligence (AI) now at the core of how travel is searched, booked, and managed. As global travel demand normalizes and competition intensifies in 2025, leading airlines and travel platforms are deploying AI tools not merely to automate—but to anticipate, personalize, and optimize every touchpoint of the traveler journey.

This shift signals more than technological progress—it represents a fundamental reimagining of airline customer experience, operational efficiency, and commercial strategy. At AviaPro Consulting, we are closely tracking these developments, and advising clients on how to implement AI in ways that are strategic, scalable, and secure.

Here are three standout innovations raising the bar for AI in aviation today—and what they signal for the future of air travel.

Kayak’s Conversational AI: Redefining Travel Planning

Kayak, a global leader in travel metasearch, has rolled out a new generation of AI-powered tools that transform how users search and plan trips. Central to this evolution is “Ask Kayak,” a conversational interface that lets users ask intuitive questions such as, “Where can I fly from Berlin for under €300?”—bringing together natural language processing and real-time pricing data.

But Kayak’s use of AI extends beyond natural search. The platform now offers:

• KAYAK PriceCheck, which scans screenshots of flight itineraries and identifies better pricing options across platforms.
• Provider Quality Scores, using AI to evaluate suppliers based on fare accuracy and customer satisfaction.
• Real-Time Itinerary Dashboards, providing centralized itinerary management for iOS users.

These tools exemplify the power of AI to simplify complex decisions, reduce friction, and build consumer confidence in real-time.

Fliggy’s Agentic AI: From Chatbot to Travel Concierge

In China, Alibaba-backed Fliggy has launched AskMe, an AI assistant designed to simulate the sophistication of human travel agents. Rather than offering static answers, AskMe deconstructs user queries—travel dates, preferences, budgets—into subtasks managed by a fleet of autonomous AI agents.

This system rapidly aggregates real-time data on flights, hotels, attractions, dining, and transport, producing a fully bookable, personalized itinerary in minutes. The result is a seamless transition from intent to action, with AI proactively building itineraries based on user needs.

AskMe is part of a growing trend in aviation: replacing generic chatbots with agentic AI systems—autonomous agents that collaborate, communicate, and complete complex multistep tasks independently.

Singapore Airlines: AI Across the Entire Enterprise

Singapore Airlines is taking a comprehensive approach to AI adoption by integrating it across both customer-facing and operational systems through partnerships with Salesforce and OpenAI.

Salesforce’s suite enables:

• Agentforce, a virtual agent that handles routine inquiries.
• Einstein AI, which offers real-time support to customer service reps via predictive recommendations and conversation summarization.
• Data Cloud, providing a 360-degree view of customer profiles across channels.

Meanwhile, OpenAI is helping Singapore Airlines streamline internal workflows—ranging from document generation to intelligent decision support tools.

This enterprise-wide strategy illustrates how AI can drive gains across both the frontline (customer service, personalization) and the back office (efficiency, consistency, and automation).

How AviaPro Helps Airlines Navigate AI Integration

Deploying AI in aviation is not simply about selecting new tools. It requires a strategic roadmap, deep operational insight, and an understanding of how AI fits within the broader regulatory and data ecosystem.

At AviaPro Consulting, we help clients unlock AI’s full value by:

• Assessing readiness and identifying AI applications across commercial, operational, and technical domains.
• Designing digital strategies that balance ambition with realism—aligning use cases to current infrastructure and future growth.
• Supporting vendor selection, integration, and implementation—ensuring interoperability and scalability.
• Embedding cybersecurity and compliance frameworks to ensure AI systems operate securely and align with international aviation standards.

Whether you’re a carrier exploring predictive maintenance, an airport looking to optimize passenger flows, or an investor evaluating digital capabilities, our cross-functional expertise helps bridge the gap between AI’s promise and real-world performance.

The Future Is Intelligent, Connected, and Personalized

2025 is proving to be a pivotal year for AI in aviation. As players like Kayak and Fliggy redefine the digital travel experience, and legacy carriers like Singapore Airlines embed AI into core operations, the message is clear: artificial intelligence is no longer a nice-to-have—it is foundational to staying competitive.

For aviation stakeholders ready to chart this course, the opportunity is vast. With the right guidance, the path to a smarter, more adaptive future is within reach.

AviaPro Consulting is your strategic partner in AI readiness, integration, and execution—delivering solutions that are efficient, secure, and future-ready.